EL MUNDO newspaper and elmundo.es are now working together in the new integrated building on Avda. de San Luis, Madrid, Spain. Their first big test was the Spanish National Election Coverage — and the building did not collapse.
By Juan Cruz Ortiz de Landázuri Infographic Director at El Mundo del Siglo XXI
It’s a new challenge for Unidad Editorial Group. Last year former Unedisa Group (El Mundo, circulation 330,000; elmundo.es, 11 million users/month; Metropoli, Magazine, El Mundo TV…) acquired Recoletos Group (Marca — the first sport newspaper in Spain by foundation and readers, circulation 300,000; marca.com, 7 million users/month-Expansión; finantial news, circulation 40,000; Telva Magazine… ) to form the biggest integrated multimedia venture in Spain.
The first step: Move everybody to a new building. Here we are now, at the building you will find three newspaper newsrooms on the same floor and several magazine teams at another plant. Crazy idea, but it works. The old building had 4,750 square meters, now we have 18,000 for smiling, jumping, crying, shouting and, of course, working too.
The second step: Integrating the newsrooms with the Internet. Yes, could you imagine a Financial News Editor managing both paper and Internet with his team in the same area? That’s happening. He is still alive and he doesn’t take drugs. That philosophy is taking all the building step by step, including Graphics, Science, Research, Photography, Culture, Local and so on.
More than 2,500 workers meet everyday inside that news monster. Everything is new, the phone numbers, the computers, the chairs, the tables and the coffee machine. There was a real qualitative jump, starting on December 5th, 2007. Nobody knows how the Systems People changed all the computers and servers in one night — if God exists, that day He was with them.
See El Mundo’s multimedia graphic to get a better idea.
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